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Any Other Day
CLIENT
Slick Chicks
PROJECT
Adaptive Fashion · Brand Campaign
THE BRIEF
Adaptive-wear brand Slick Chicks needed a campaign that could drive sales and support late-stage fundraising while celebrating what makes the adaptive community extraordinary.
WHAT WE DID
We built a character study around Jamey Perry, a mother and champion athlete who happens to live in a wheelchair. The film explores what it means to celebrate disability - in her words, 'an ingenious way to live.'
RESULT
Any Other Day drove conversions for the brand's launch in Target stores nationwide and helped Slick Chicks secure late-stage funding. It also took home silver at the 44th Telly Awards.
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