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say we did

Any Other Day

CLIENT

Slick Chicks

PROJECT

Adaptive Fashion · Brand Campaign

THE BRIEF

Adaptive-wear brand Slick Chicks needed a campaign that could drive sales and support late-stage fundraising while celebrating what makes the adaptive community extraordinary.

WHAT WE DID

We built a character study around Jamey Perry, a mother and champion athlete who happens to live in a wheelchair. The film explores what it means to celebrate disability - in her words, 'an ingenious way to live.'

RESULT

Any Other Day drove conversions for the brand's launch in Target stores nationwide and helped Slick Chicks secure late-stage funding. It also took home silver at the 44th Telly Awards.

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