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saywedid
the challenge
Defining SlickChicks adaptive clothing through a powerful brand story that celebrates disability, an "ingenious" way to live.
SlickChicks teamed up with Angel City Sports for ‘Any Other Day’, a campaign that celebrates accomplished writer and champion adaptive athlete Jamey Perry. With the help of Slick Chicks adaptive wear, Jamey balances life as a mother, writer and athlete, exploring what it means to celebrate disability, an “ingenious way to live”.
the project
the result
Through tailored visuals, we didn't just enhance brand visibility; we created an authentic narrative that showcased the true essence of each product.
Our video strategy amplified the brand's developing voice, driving up conversions and online sales. Beyond metrics, the campaign fortified SlickChicks' brand value and provided a valuable visual aid for a press run that included Forbes and Ad Age. Any Other Day also helped in securing Late Stage VC funding and positioned the brand as a rising star in the adaptive and wellness sectors.
awards/press
44th Annual Telly Awards - Sliver
2023 Clio Health Awards - Shortlist
SlickChicks - Any Other Day
brand story
Directed/Edited by Hayden Hoyl
Agency: Beyond Studios
Producer: Nico Scandiffio
DP: Brian Beckwith
AC: Levi Jawara
Sound Op: Philip E. Le Gault
Gaffer: Glowing Ambers
Key Grip: Mike Long
Grip/Swing: Samuel Kim
Color: Kinan Chabani @ Mopinset
Sound Design: Douson Yuan
Featuring:
Jamey Perry
Alvin Maleve
Thank you to Angel City Sports and Camille Mahlknecht
team
branded content
brand story
film
social
impact
wellness
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